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Then, enhance this content material or remove it out of your site. Check your website for any content material that doesn't meet Google’s useful content standards. The instrument crawls your web site like a search engine does to test for over 140 points. For instance, this very put up links to our blog post about inside hyperlinks the first time we point out "internal links." This helps readers and serps understand the linked page’s subject matter. You must also keep away from unhelpful content material (e.g., low-high quality weblog posts or blog posts about irrelevant topics) as a result of this content can hurt your popularity. There are many various sorts of content, from on-line how-to guides to Seo blog pieces, and all are good in your web site. Other issues, resembling the standard of the content material on an internet site, or the way that content material is formatted, using sub-domains and cross-domain content material, and even the user expertise and site’s usability, are actually included in an efficient Seo plan.