The carrying icon has signed a preliminary one-year deal with the bookmaker and will function within the enterprise's pleasing new integrated advertising campaigns over the subsequent twelve months - and past. AJ will additionally appear within the organizations hospitable media and PR actions - merchandising the William Hill brand Sports Betting in a fun, interactive and liable means. Anthony joins William Hill's current manufacturer ambassador team, Sports Betting which already comprises Sir Anthony McCoy, Kirsty Gallacher and Robbie Savage.

The announcement comes as Joshua prepares to look after his WBA, WBO, IBF and IBO world titles towards Alexander Povetkin in entrance of 90,000 people at Wembley Stadium on 22 September. On the deal heavyweight champion Anthony Joshua OBE referred to; 'i am blissful to partner with William Hill. We are each leaders in our fields so it become most effective right to move 'all in' with them! They’re merchandising and advertising boxing to a massive viewers outside of our trade which is something I’m enthusiastic about.

It is critical for me to work with brands who take note the journey i am on and the dedication it takes to develop into undisputed heavyweight champion.