Therefore, be sure that the follower accounts you obtain are genuine and don't violate the principles of TikTok. Research your target market to see which type of content they are engaging with most, and use that knowledge to affect which type of TikToks you make. Taylor Billings, of Corporate Accountability, said social media campaigns have been certain to reach a young viewers. The platform affords numerous metrics, together with impressions, clicks, conversions, and extra, which can be used to optimize future ad campaigns.