The art and game of gambling and Online Betting indeed sport betting has since its inception been ridden with the plague of mistrust. Bookkeepers are seen as greedy con artists who are ready to swindle the dollar out of anyone that passes their way. When it came to the land-based bookies, they spent hours and hours creating the appearance of professionals within the society so as to save their reputation. For Online Betting their business to thrive, the average bookie had to be seen as an upright and outstanding member of the community Fast forward a couple of years and online betting sites are all the rage.

One by one, the old round the corner bookies have been phased out and replaced with an online system bearing no face or identity other than that of the parent company.